AN ABSOLUTE PRIORITY: PRODUCT SAFETY
Master hair colorist / stylist Leonardo is proud of his intimate connection with L'Oréal, a relationship spanning five decades.
Their products are the indispensable elements to bring all of his creations to fruition, and next to their unsurpassed performance, product safety is his top reason for using L'Oréal Professionnel at the studio.
L’Oréal has been at the forefront of alternative methods for over 40 years
In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. Today, L'Oréal no longer tests its ingredients on animals. L'Oréal no longer tolerates any exception to this rule.
Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal is the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals.
L'Oréal does not test any of its products or any of its ingredients on animals
Consumers’ health and safety have always been an absolute priority for L’Oréal. L'Oréal stands for beauty with no animal testing. L'Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 40 years.
L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research.
Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals.
A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. Since then, L'Oréal has an Episkin center in Lyon (France) Shanghai (China), and Brazil where reconstructed skins are produced.
In addition to skin models, L'Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and many more.
L’Oréal Founding and early years
Until the early 20th century, women who wanted to dye their hair had few product choices and fewer still that could be considered safe. That changed in 1907 when French chemist Eugène Schueller developed a dye that was both safe and effective called Auréole, which Schueller manufactured in his home and sold to local hair salons. Sales were brisk, and two years later, Schueller established the Société Française de Teintures Inoffensives pour Cheveux (French Company of Safe Inoffensive Hair Dyes), which was soon changed to L’Oréal.
Since then, the group has continuously invested in the evaluation of the safety of its products and the ingredients from which they are made. Through its constant scientific commitment, L'Oréal has contributed to progress in knowledge about toxicology*. Today, thanks especially to predictive evaluation to which the group has dedicated an ultramodern global center in 2011 in Lyon France, the teams can make very early and reliable predictions on the undesirable and beneficial effects of ingredients and products.
* the study of harmful effects of substances on an organism
I invite you to look further into this subject by visiting these links:
https://www.loreal.com/en/group/about-loreal/our-purpose/beauty-tech/
https://www.loreal.com/en/group/about-loreal/our-purpose/beauty-tech/