Updated: Jan 7, 2020
Damaged hair is one of the biggest hair concerns for women, it can be caused by many factors including abuse induced by mechanical action, sun exposure, chemical treatments or heat styling.
A New Generation of Long-lasting Hair Care
Conventional hair treatments to date wash down the drain with the first shampoo. L’Oréal Professionnel's unique molecule Aptyl 100 penetrates into your hair during the in-salon treatment reaching down to molecular level to the site of the damage and stays there for up to 6 weeks. The Aptyl 100 molecular complex can then be reactivated with the at-home haircare range.
Your stylist applies the proper in-salon treatment based on your evaluation and provides personalized haircare advice for the ideal at-home follow up.
With special expertise and training, only your Certified Pro | Fiber Specialist is qualified to evaluate and successfully treat the level of your hair damage.
There is not just one type of hair damage; there are many levels. In order to properly treat each level of damage, L'Oréal Research laboratories created four ranges of the Pro Fiber Treatment. The Pro Fiber system is personalized and based on a unique hair damage evaluation, this is conducted on a piece of software run by your L'Oréal trained hair professional in order to assess the specific level of hair damage then tailor an individualized program formulated to efficiently treat your hair.